The trick with giveaways at events, conferences and tradeshows is you want to hand out things that people will use regularly. There’s little point in giving away, say, a branded set of barbecue tongs, because for the best part of the year they’re going to be kept unseen in the shed. That’s why certain giveaways, such as pens, calendars, diaries and bags, have retained such popularity - they are useful, so they have visibility, not just to the person who receives them, but others too. That’s the best form of marketing, one that continues to live on for months after the event.
Promotional bags are kept for an average of 6 and three-quarter months before being disposed of - that’s a long time being carried around the high street or on campuses and in offices. In this useful survey, it was found that more than 85% of people who had been given a promotional bag, whether it be plastic, paper or fabric, found it useful! And not only that, but bags tie only with pens as the most cost-effective promotional items to produce.
So we can clearly see that if you want to reach out to as many people as possible, for as long as possible, that bags should definitely be a key plank of the marketing strategy. Why paper specifically though?
Well, they cost a lot less to produce than fabric bags, so you can either hand out many more, or you can have extra budget set aside for other things. Good quality paper bags will be resistant to some bad weather, so they can still be reused many times before being set aside.
Although the argument continues to rage over whether paper or plastic bags are better for the environment, undoubtedly most people now believe that it is paper, since the evidence of plastic’s permanence is all around us. So handing out paper bags at events gives your company an environmentally-friendly image.
Lastly, you can get very creative with your design. We can produce them in a wide variety of shapes and sizes, with different types of handle or other finishes. And they will also have teams of talented designers on hand to make your branding very distinctive. Any company considering an event, or selling goods direct to customers, should have branded paper bags as part of their marketing plan.
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